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When people mentioned to me to get some "Brand ambassadors" i was thinking of older men wearing military style dress and delivering Ferreo Rocher. How wrong i was (and disappointed there were no Ferrero Rocher). Brand ambassadors are not a new thing, and in the world of social media they become a really useful ally, especially if they are successful in their field. We here at Armstrong Apparel are very lucky to have had 2 fantastic ambassadors signed up within our first week. And what a week its been for them. Zowie Trevena (@warriorgirl666) owner of Devizes gym Pure Grit...

Why are you doing this ? Is a question we have been asked hundreds of times and have asked it of ourselves in this process so far. The inspiration for Armstrong Apparel has been my wife and partner in this venture, Kelly. Kelly fell upon strong-woman training by accident and immediately realised she had found something that would change her life for the better. After a matter of months she was competing locally against some seasoned Strong-women and holding her own. Gaining in confidence she was training harder both in the gym and in our front garden (much to the amusement of...